The decision to trade online or through a full service broker will undoubtedly make a large impact on your bottom line.  However, the impact may or may not be what you had in mind.  If you aren’t ready to begin placing your orders online on your own, despite saving money on commission it may be the most costly mistake that you ever make.

While commission is baggage, a slightly higher rate it may be worth every penny assuming that your broker is truly giving you what you are paying for…reliable and efficient execution along with quality guidance in strategy and analysis.

Most traders that are in the market for a broker are concerned primarily with trading platforms, commission and the quality of information provided such as newsletters.  However, if you are in the market for a full service broker, you need to take your research one step further.  Not only do you need to find a firm that is capable of meeting your logistic needs, but it is crucial that you choose an individual broker in which you can properly communicate, are comfortable with their experience and most of all trust to help you on your journey to being a successful trader. 

Deciding on a brokerage firm is a significant decision and shouldn’t be taken lightly.  Before committing to a firm it is imperative that you research their services, experience, trading platforms and commission structure but more importantly whether your trading style and personality will be compatible.   For example, a beginning trader shouldn’t look to a deep discount online brokerage firm simply because they likely won’t get the guidance that they will need as a novice.  Similarly, a seasoned trader wouldn’t want to choose a firm that focuses on high-end service with a hefty price tag.